Resources Library by ANA

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether...

Catalogue: Congress 2017: Visionary

Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli

Company: SKIM

September 6, 2017

The brand triad in Europe (German)

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf

September 1, 1992

Repositioning a brand to include the service element

This paper is designed to demonstrate the contribution of a major research programme on decisions about national and local communications policies as well as on the organization of field operations. The paper is subdivided in four parts. Part I...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Dick Hage

June 15, 1988

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children

Author: Elisabeth Girard

October 1, 1978